Flat Metrics is literally the most advanced analytics in enterprise segment.
Design case study
Company
Expertise
Web design
Marketing design
Research methods
Competition analysis
A/B Testing
Project overview
Flat Metrics is an ambitious startup dedicated to building new approaches of web analytics. It suggests users deep automation and helps design analytics and reports the way that most success businesses do.
Challenge
Flat Metrics needed a fresh look that will resonate with the values and the thinking of the smaller businesses around the world.
It was decided to make it bright but not overwhelming. From the color palette and up to the identity materials, Flat Metrics conveys a feeling of deep understanding of the problem with a human touch.
Impact
With the new branding, Flat Metrics was ready to capture the niche. The identity was tested, and people said it conveyed reliability, modernity, and good visual taste.
With the new branding and the product mockups, the Flat Metrics team was prepared to secure a round of investment.
